Blog

Digital Marketing  SOCIAL MEDIA TACTICAL PLAN - Part 2

Digital Marketing SOCIAL MEDIA TACTICAL PLAN - Part 2

Blog

Author: Software Focus Editor/Monday, April 24, 2017/Categories: Services

Rate this article:
4.0

Objectives

•  Increase  brand  awareness

•  Increase  thought leadership throughout your industry

 

•  Encourage comments and  engagement

 

•  Lead generation through blog subscription

•  External linking

Action Items

√    Choose managing editor to own  the  blog

√    Choose a blogging platform

      Create an internal blog  evangelist program to get employees to contribute

√    Decide on a weekly  cadence

√    Recruit  guest bloggers

√    Add social  sharing icons

√    Add a Tweet This button

√    Promote each blog  on social  channel

Key Metrics

 

•  X number of posts

•  X number of bloggers

•  X number of social shares

•  Audience  growth—unique and  return visitors

•  Conversions

•  Subscriber  growth

•  Inbound links

•  Directory listings for infographics

•   SEO improvement



 


 

Print

Number of views (1227)

Name:
Email:
Subject:
Message:
x
«March 2024»
MonTueWedThuFriSatSun
26272829123
45678910
11121314151617
18192021222324
25262728293031
1234567

Most popular

Sign up for our newsletter

OTHER LINKS

CONTACT

  • London Office
  • 88 Maidenhead Road,
  • Windsor
  • SL4 5EL,
  • United Kingdom
  •