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Digital Marketing  SOCIAL MEDIA TACTICAL PLAN - Part 2

Digital Marketing SOCIAL MEDIA TACTICAL PLAN - Part 2

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Author: Software Focus Editor/Monday, April 24, 2017/Categories: Services

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Objectives

•  Increase  brand  awareness

•  Increase  thought leadership throughout your industry

 

•  Encourage comments and  engagement

 

•  Lead generation through blog subscription

•  External linking

Action Items

√    Choose managing editor to own  the  blog

√    Choose a blogging platform

      Create an internal blog  evangelist program to get employees to contribute

√    Decide on a weekly  cadence

√    Recruit  guest bloggers

√    Add social  sharing icons

√    Add a Tweet This button

√    Promote each blog  on social  channel

Key Metrics

 

•  X number of posts

•  X number of bloggers

•  X number of social shares

•  Audience  growth—unique and  return visitors

•  Conversions

•  Subscriber  growth

•  Inbound links

•  Directory listings for infographics

•   SEO improvement



 


 

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