Omnichannel Success with Click & Collect
E-commerce is killing brick and mortar stores, right? If you listen to the media, it certainly sounds so. But if that is the case, why is so many pureplay eCommerce players opening their own physical retail stores? Even Amazon, the ultimate eCommerce giant is doing it!
The answer to this all comes down to the customer. And what the customer wants is a seamless purchase journey. Is your retail business able to provide them with that?
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