Objectives

•  Brand awareness

•  Engagement with visual content assets

•  Lead generation and  customer acquisition

•  SEO optimization

•  Generate additional content views

Action Items

√    Determine ownership for visual content on SlideShare

√    Work on regular SlideShare presentation  creation

√    Choose agency for stellar  design

√      Turn on the  forms feature in SlideShare so you can  sync  leads  to your marketing automation platform

Key Metrics

•  X number of presentations

•  Followers

•  Views

•  Shares

•  Lead generation and  customer acquisition

•  Downloads

•  Favorites