INSTAGRAM, TUMBLR, FLICKR, SNAPCHAT

Objectives

•  Brand awareness

•  Engagement with visual assets

•  Showcase products

•  Showcase company  culture

•  Showcase marketing  events

•  Link back  to website,  blog,  and  other content assets

Action Items

√    Determine ownership of photo sites

√    Decide on general branding guidelines for photos

√    Encourage employees to participate and  share their  own  photos

Key Metrics

•  Referral traffic

•  Shares  and  comments

•  View of photos

•  Page  rankings  on key terms from photo sharing  sites

•  Product purchasing and  lead  generation