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Digital Marketing PHOTO  SHARING  - Part 6

Digital Marketing PHOTO SHARING - Part 6

PHOTO SHARING SITES

Author: Software Focus Editor/Friday, April 28, 2017/Categories: Services

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INSTAGRAM, TUMBLR, FLICKR, SNAPCHAT

Objectives

 Brand awareness

 Engagement with visual assets

 Showcase products

 

 Showcase company  culture

 Showcase marketing  events

 Link back  to website,  blog,  and  other content assets

Action Items

√    Determine ownership of photo sites

√    Decide on general branding guidelines for photos

√    Encourage employees to participate and  share their  own  photos

Key Metrics

 Referral traffic

 Shares  and  comments

 View of photos

 Page  rankings  on key terms from photo sharing  sites

 Product purchasing and  lead  generation


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