YOUTUBE, VIMEO, VINE, INSTAGRAM VIDEO

  Objectives

•  Brand awareness and  engagement

•  Viral sharing

•  Showcase company  culture

•  Post product  videos and  demos

•  Create  a video series to share

  Action Items

√    Determine ownership of video  execution

√    Choose a production agency

√    Determine distribution channels

√    Create social  strategy for promotion

√    Get customers, partners, and  influencers involved  in video  creation

  Key Metrics

•  Views

•  Shares

•  Referral traffic

•  Pages  ranking  on key terms from YouTube