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Digital Marketing ONLINE VIDEO - Part 5

Digital Marketing ONLINE VIDEO - Part 5

ONLINE VIDEO

Author: Software Focus Editor/Thursday, April 27, 2017/Categories: Services

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YOUTUBE, VIMEO, VINE, INSTAGRAM VIDEO

  Objectives

 Brand awareness and  engagement

 Viral sharing

 Showcase company  culture

 Post product  videos and  demos

 Create  a video series to share

  Action Items

√    Determine ownership of video  execution

√    Choose a production agency

√    Determine distribution channels

√    Create social  strategy for promotion

√    Get customers, partners, and  influencers involved  in video  creation

  Key Metrics

 Views

 Shares

 Referral traffic

 Pages  ranking  on key terms from YouTube

 

 

 

 

 

 

 

 

 

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