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Digital Marketing SOCIAL MEDIA TACTICAL PLAN - Part 4

Digital Marketing SOCIAL MEDIA TACTICAL PLAN - Part 4

SOCIAL NETWORKS SOCIAL MEDIA

Author: Software Focus Editor/Wednesday, April 26, 2017/Categories: Services

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GOOGLE+

Objectives

 Brand awareness and  engagement

 Lead generation or customer acquisition

 Share  a mix of relevant links, blog posts, and  engaging content


Action Items

√    Optimize for SEO and  set up Google rel=author tag

√    Create and  promote upcoming events

√    Utilize Google+ hangouts

Key Metrics

 X number of posts

 Google+ circle adds/follows

 Google+ mentions

 Google +1

 Referring traffic


PINTEREST

Objectives

 

    •  Brand awareness and  engagement

 

            •  Lead generation or customer acquisition

 

            •  Share  a mix of relevant imagery—both brand-related and  fun

 

Action Items

  √    Create boards leveraging both content and  company culture

 

         √    Follow other businesses, thought leaders, customers, and  partners

  

         Key Metrics

 Pins 

 Repins

 Followers

 Purchases  from pin

 Referring traffic



 

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