GOOGLE+

Objectives

•  Brand awareness and  engagement

•  Lead generation or customer acquisition

•  Share  a mix of relevant links, blog posts, and  engaging content

Action Items

√    Optimize for SEO and  set up Google rel=author tag

√    Create and  promote upcoming events

√    Utilize Google+ hangouts

Key Metrics

•  X number of posts

•  Google+ circle adds/follows

•  Google+ mentions

•  Google +1

•  Referring traffic

PINTEREST

Objectives

    •  Brand awareness and  engagement

            •  Lead generation or customer acquisition

            •  Share  a mix of relevant imagery—both brand-related and  fun

Action Items

  √    Create boards leveraging both content and  company culture

         √    Follow other businesses, thought leaders, customers, and  partners

         Key Metrics

•  Pins 

•  Repins

•  Followers

•  Purchases  from pin

•  Referring traffic