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LINKEDIN

Objectives

•  Brand awareness and  engagement

•  Lead generation or customer acquisition

•  Share  a mix of relevant links, blog posts, and  engaging content

•  Promote upcoming  events

•  Engage  with influencers

Action Items

√    Create and  join relevant groups

√    Encourage employee participation

√    Monitor and  participate in Q&A

√    Set up sponsored posts and  ads

     Key Metrics

•  X number of posts per day

   •  Page  follows

•  Comments,  likes, and  shares

•  Group  participation

•  Referring traffic

•  Lead generation/new  customers

TWITTER

  Objectives

            •  Brand awareness and  engagement

            •  Lead generation or customer acquisition

            •  Share  a mix of relevant links, blog posts, and  engaging content

            •  Segment  influencers and  create  lists

     •     Communicate  issues from social media  to support team and ensure follow-up

            •  Listen and  respond to relevant conversations

            •  Build reputation

             Action Items

   √    Utilize promoted tweets and  pinned tweets

           √    Set up Twitter  Lead Generation cards

    Key Metrics

   •  X number of posts

           •  Followers

   •  Mentions

   •  Retweets

  •  Number  of lists

            •  Hashtag usage

            •  Influence of Twitter followers

      •     Lead generation or customer acquisition

            •  Referring traffic

            •  Favorited tweets

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